Explore the latest insights and updates on the medical sales industry through our MDliaison blog. We cover trends, challenges, and innovations shaping the sector, offering valuable information for professionals and companies alike. Stay informed and ahead in the ever-evolving medical sales industry with our expert analysis and industry news.
The medtech and healthtech companies actually growing in 2026. Not the biggest names, but the ones with real product momentum, smart hiring, and markets that are expanding.
Most physician liaison training programs teach the wrong things. Here's what actually prepares liaisons for the field, what's a waste of time, and how to evaluate a program before paying for it.
Most healthcare software sales recruiter searches fail because the talent pool is tiny and the role is misunderstood. Here's why, and what alternatives actually work.
Hospital procurement is where most software deals die. Here's how the buying process actually works, who controls it, and what gets a yes vs. what stalls forever.
An empty medical device sales territory costs more than you think. Here's the actual math, including the hidden costs most companies don't calculate, and how to stop the bleeding.
Healthcare software companies struggle to hire sales reps who know both SaaS and hospitals. Here's how to staff your team faster without sacrificing quality.
