
Selling to Hospitals: How Health-Tech Startups Land Their First Provider Customers
How hospitals actually buy software, how long the sales cycle takes, and the fastest paths to a first provider customer. Committee maps, pilot tactics, and FAQs.
Explore the latest insights and updates on the medical sales industry through our MDliaison blog. We cover trends, challenges, and innovations shaping the sector, offering valuable information for professionals and companies alike. Stay informed and ahead in the ever-evolving medical sales industry with our expert analysis and industry news.

How hospitals actually buy software, how long the sales cycle takes, and the fastest paths to a first provider customer. Committee maps, pilot tactics, and FAQs.

What medical sales recruiters charge, how long searches take, and when a contract marketplace fills the role faster. Fee math, comparison table, and FAQs.

Compare what it costs to hire independent medical sales reps in 2026 — job boards, recruiters (20–30% placement fee), CSOs, and the MDliaison marketplace ($0 placement fee, 1–3 weeks).

How health-tech companies should structure base, variable, and quota for their first provider-facing reps. Benchmarks from real placements, with caveats.

A territory vacancy during a pharma launch costs more than any other vacancy you'll have. What to do in the first 72 hours, and what not to do.

Your 1099 physician liaison is producing referrals. Should you bring them in-house? The signals that justify conversion, the ones that don't, and the math.