Software Sales
How to Staff a Provider-Facing Sales Role at a Health-Tech Company
How to Staff a Provider-Facing Sales Role at a Health-Tech Company
5 min read
Software Sales
Software Sales Blog
Software Sales
Selling to Hospitals vs Specialty Practices vs Payers: Which Provider Channel a Series A Should Test First
A working framework for Series A health-techs deciding which provider channel to test first, with notes on where the framework breaks down.
11 min read
Software Sales
What Series A Health-Tech Investors Actually Want to See on the Provider Traction Slide
Field notes from Series A health-tech VPs of Commercial preparing the provider traction slide for the Series B deck.
9 min read
Software Sales
The First Commercial Hire After Series A: W2 Rep, Fractional VP, or Contract Field Force?
A decision framework for Series A health-tech VPs of Commercial weighing W2 reps, fractional sales leaders, and contract field forces against a 12-month runway.
13 min read
Software Sales
When Should a Digital Health Startup Hire Its First Sales Rep, and What Kind?
A practical framework for choosing a first digital health sales hire: W2 rep, fractional VP of Sales, or contracted field rep by stage, budget, and traction timeline.
7 min read
Software Sales
Building a Healthcare Software Sales Team in 2026: What Actually Works
Territory structure, rep profiles, contract vs. full-time decisions, and realistic ramp expectations for software sales teams selling into health systems and medical groups.
8 min read