Explore the latest insights and updates on the medical sales industry through our MDliaison blog. We cover trends, challenges, and innovations shaping the sector, offering valuable information for professionals and companies alike. Stay informed and ahead in the ever-evolving medical sales industry with our expert analysis and industry news.
Marketing campaigns get awareness. Physician liaison programs get referrals. Here's how specialty practices are structuring outreach to move the number that matters — and what separates the approaches that work from the ones that look good on paper.
GLP-1 prescription volume has outpaced headcount planning at most pharma companies. Here's how the ones keeping up are actually doing it — and what the laggards have in common.
Base salaries are the easy part. Here's how commission structures, draw periods, and territory overrides actually work across device segments — from surgical robotics to disposables.
The physician liaison programs that survive budget reviews share a measurement approach that most programs skip. Here's the KPI framework that health system leaders actually use.
Before you hand a CSO your launch territory, you need answers to questions they won't volunteer. Here's what to ask — and what the hesitation in the response tells you.
Most companies outsource medical device sales reps the same way twice — the second time with better questions. Here's what the vetting process actually needs to look like, before you sign anything.
