Software Sales
How to Staff a Provider-Facing Sales Role at a Health-Tech Company
How to Staff a Provider-Facing Sales Role at a Health-Tech Company
14 min read
Medical Sales Industry Information
Explore the latest insights and updates on the medical sales industry through our MDliaison blog. We cover trends, challenges, and innovations shaping the sector, offering valuable information for professionals and companies alike. Stay informed and ahead in the ever-evolving medical sales industry with our expert analysis and industry news.
Software Sales
Selling to Hospitals vs Specialty Practices vs Payers: Which Provider Channel a Series A Should Test First
A working framework for Series A health-techs deciding which provider channel to test first, with notes on where the framework breaks down.
11 min read
Pharmaceutical Sales
Why Series A Health-Techs Lose 6 Months Trying to Hire Their First Sales Rep
A direct look at the six-month failure pattern that derails Series A health-tech commercial plans, and what to do instead.
8 min read
Outsourced Sales
The 90-Day Territory Test: Validating a New Metro Before You Hire Full-Time
A look at the math on testing new geographic territories with contract reps before committing to W2 hires at Series A.
7 min read
Software Sales
What Series A Health-Tech Investors Actually Want to See on the Provider Traction Slide
Field notes from Series A health-tech VPs of Commercial preparing the provider traction slide for the Series B deck.
9 min read
Software Sales
The First Commercial Hire After Series A: W2 Rep, Fractional VP, or Contract Field Force?
A decision framework for Series A health-tech VPs of Commercial weighing W2 reps, fractional sales leaders, and contract field forces against a 12-month runway.
13 min read